advertising test


advertising test
рекл. тестирование рекламы
Syn:

Англо-русский экономический словарь.

Смотреть что такое "advertising test" в других словарях:

  • test-market — ˈtest ˌmarket verb [transitive] MARKETING to introduce a new product or service in a small area of a country to find out whether people are likely to buy it when it becomes more widely available: • The brewery will test market a new light beer in …   Financial and business terms

  • test market — ➔ market1 * * * test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in… …   Financial and business terms

  • test-marketing — test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places: »70% …   Financial and business terms

  • Test data exclusivity — refers to protection of clinical test data required to be submitted to a regulatory agency to prove safety and efficacy of a new drug, and prevention of generic drug manufacturers from relying on this data in their own applications.… …   Wikipedia

  • advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… …   English dictionary for students

  • Test market — A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll out. The criteria used to judge the acceptability …   Wikipedia

  • Test Drive Unlimited — Infobox VG title= developer= Eden Games Melbourne House (PS2 PSP) publisher= Atari distributor= Akella (Russia) Microsoft (Japan) Moving Editora (Brazil) CD Projekt (Poland) designer= engine= Havok released= Xbox 360 vgrelease|NA=September 5,… …   Wikipedia

  • Test of the Warlords — DnDmodule module title = Test of the Warlords module module code = CM1 module rules = Dungeons Dragons module character levels = 15+ module campaign = Dungeons Dragons module authors = Douglas Niles module first published = 1984 series = CM1, CM2 …   Wikipedia

  • advertising research — Mktg research carried out before or after advertising to ensure or test its effectiveness …   The ultimate business dictionary

  • test the waters (to) —  Look for opportunities; experiment.  ► “In Poland, Microsoft will test new waters of HYPE when it takes journalists there on a submarine ride to see what a world without windows looks like.” (Advertising Age, Sept. 28, 1995, p. 33) …   American business jargon

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

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